Seven Rules

Each rule includes background, tips and case studies:

Rule One
The experts at your conference are in the audience, not on the stage.

Rule Two
Think ‘Return on Investment’ to define the value your event creates.

Rule Three
Design your conference with logistics and learning.

Rule Four
Learning drives all objectives and design for your content.

Rule Five
Always use the brainpower of an audienceto create something.

Rule Six
Put structure into your networking and mingling opportunities.

Rule Seven
Assume conference participants have weak skills for participating in a conference.