Getting Sponsorship

Selling the Take Home Value of the Navigator Guides
Numerous associations now include the Navigator Guides in their sponsorship program.

While millions of dollars are spent on the sponsorship of conferences involving logos on bags and banners, associating with speakers, or hosting receptions, the value of these sponsor ends with the close of the event. The Navigator Guides offer a unique way to extend sponsorship benefits as they have take-home value. The ASAE Great Ideas Conference found that 86 percent of participants said they would keep their Navigator Guide for reference. This extends the sponsorship past the traditional one or two day event. Some people often take the Guides to the next conference they attend!

What can be sponsored or branded?

• The sponsor or conference logo can go on the front cover.
• The sponsor's message can go on the back cover.
• Extra pages can be created to be inserted into the beginning of the Guide.
• A pocket page can be used computer disks, brochures or other property.
• Related workshops or presentations during the conference can be sponsored.
• For events over 2000 even more options are possible.

Who has used the Conference Navigator Guides?

Events from Australia and New Zealand, Canada and the USA have used the Navigator Guides in the past twelve months. Here are some of the organizations that have used Navigator Guides:

• Advocis Canada
• AIM Trimark
• American Society of Association Executives, Great Ideas Conferences
• BC Credit Union Human Resources and Training Professionals
• Canada Mortgage and Housing Corporation
• Canada Post
• Canadian Association of Professional Speakers
• Canadian Centre for Management Development
• Canadian Society for Training and Development
• CIBC Canadian Imperial Bank of Commerce
• Clinical Laboratory Management Association - USA
• Financial Planners Association of Australia
• Hospice Association of Ontario
• Human Resource Institute of New Zealand
• Inc. Magazine conference group
• Independent Meeting Planners Association of Canada
• International Association of Business Communicators
• International Association of Conference Centers
• Meetings Industry Association of Australia
• National Truck Stop Owners Association - USA
• New Zealand Project Management Institute
• Parent Teachers Association (PTA) - USA
• Saskatchewan Water Authority
• Society of Human Resource Management
• University of Saskatchewan Executives Programs
• Washington Bankers Association
• Washington Society of Association Executives

For more information, email info@wowgreatidea.com and request information on working with sponsors.

Many thanks for speaking at our conference. The audience loved your session and the feedback about the Conference Navigator Guides was excellent. You're obviously onto a winner and we're keen to look at using them again. I've never received such unsolicited praise from HR people before. It was great to finally meet you also, that again for your support, time and effort.

Beverly Main (CEO)
Human Resources Institute of New Zealand

Hi Ed,

The Wow! Guides you customized for Sterling Savings Banks' Annual Managers Meeting in Spokane were a HUGE hit! We have often created our own books with agenda, participants, and room for notes. But I have rarely seen people take notes in the 16 years I've been involved with these meetings.

Our Exec Vice President introduced the guide at the beginning of the meeting and challenged people to network, to note ideas, etc. It WORKED!!!

Bridget Piper
Sterling Savings Bank